After convincing performances in the Eastern and Western Conference Finals, the Boston Bruins and St. Louis Blues have punched their tickets to battle it out for the Stanley Cup. The match-up makes for one of the most unexpected, yet exciting Stanley Cup Finals in recent years. But how will it impact ticket prices? We analyzed NHL Playoff pricing trends to map out potential costs of 2019 Stanley Cup Finals tickets.
Both teams had much different paths to the finals. The Bruins went the distance in their first round series against the Maple Leafs, dispatched the Blue Jackets in six tough games the following round and finally swept the Hurricanes to reach the Stanley Cup Finals. In the Western Conference, St. Louis needed six games to clinch their quarterfinal and final series and escaped elimination in the semifinals with a Game 7 win over Dallas. But it wasn’t just their journeys on the ice that differed. Our sales database found that Bruins playoff tickets were far steeper than those for St. Louis.
Boston Bruins & St. Louis Blues Average Ticket Prices: 2019 NHL Playoffs
Boston Bruins playoff games saw consistently higher ticket prices than St. Louis Blues tickets, with the former topping $200 a ticket for the entirety of their playoff run. The Blues had their conference quarterfinal and final tickets coming out at $190 apiece, while semifinal tickets dipped to $163.
The Bruins and Blues respective playoff prices are reflective of their regular season costs. This season, fans dished out $122 on average to see a Bruins game, their highest since the 2012-13 season, which was also the last time they reached the Stanley Cup Finals. Blues fans paid an average of $75 for tickets this season, a 20% drop from last season.
Looking ahead to the Finals, hockey fans may pay a pretty penny for their seats in the rink. Price hikes are likely for the start of the series in Boston, given the Bruins’ higher regular season ticket prices. Their $122 average was the third-highest among the league. They trailed only the Toronto Maple Leafs ($166) and Vegas Golden Knights ($133).
Although Blues’ regular season ticket prices were meager in comparison, their magical mystery playoff ride will make Stanley Cup Finals tickets in high demand. St. Louis has never hoisted the Stanley Cup and are nearly 50 years removed from their last appearance in the Finals. Combine that with their underdog status that came after starting the season in last place and you’ve got a perfectly crafted Cinderella story to spike demand – and cost – for tickets.
Average Price of Stanley Cup Finals Tickets Year-Over-Year
All these elements are reminiscent of last year’s thrilling Finals between Washington and Vegas. Both teams’ hungry hunt for their first Cup – and the anomaly of Vegas being a first-year expansion team – produced a record-breaking series that saw tickets across all five played games cost an average of $1,215. Whether a Bruins-Blues series will have the same effect is yet to be seen. However, this is one Stanley Cup Final not to overlook.
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