Frustration. Sadness. Elation. Every year the NCAA Basketball Tournament produces the same set of emotions without fail. However, nearly every college hoops fan can agree that the tournament’s greatest glory is the exhilaration that comes from watching a Cinderella team shock the world with a magical run in glass slippers. They become the talk of the tournament every time one emerges by ousting a powerhouse team. But how much impact do these underdogs have on the hype, and therefore cost, of the tournament’s final games? We analyzed Final Four ticket prices of the past few years to find out. Continue reading “Do Underdogs Drive Up Final Four Ticket Prices?”
