The NFL Playoffs Divisional Round didn’t just determine who’s moving on — it also set the tone for what fans are looking for – and willing to spend – on tickets for the AFC and NFC Championship games. With all but four teams on vacation until training camps open up for next season, fans of the Broncos, Seahawks, Rams and Patriots are the last ones standing, wondering how much a ticket is going to cost them as their teams chase Super Bowl glory.
On Sunday, Jan. 25, the Denver Broncos host the New England Patriots in the AFC Championship at Empower Field at Mile High, while the Seattle Seahawks welcome the Los Angeles Rams to Lumen Field for the NFC Championship. Two weeks later, the winners advance to Super Bowl LX.
From a market perspective, the story is straightforward: these two championship games look nothing alike. Denver is shaping up as the more consumer-friendly environment — deeper supply, a meaningful shopping band below $1,000, and plenty of singles creating low get‑ins. Seattle, meanwhile, is the scarcity market — fewer seats, higher entry pricing, almost no singles, and aggressive price jumps as you move lower in the bowl.
Layered on top of that is the Super Bowl, which is already behaving like a separate marketplace altogether — limited inventory, high prices, and a clear structure by level. And for TicketClub members, this is the time of year when the no service fees advantage becomes especially valuable, since you’re evaluating options based on true seat price in a fast‑moving environment.
Below is a game‑by‑game breakdown of what TicketClub’s Monday morning inventory shows — where the markets are deep, where they’re tight, and how both value seekers and premium buyers should think about the days ahead.
AFC Championship: Patriots at Broncos — Empower Field at Mile High (Denver)
Event Ticket Page: AFC Championship Tickets – New England Patriots at Denver Broncos
Team pages: Patriots • Broncos
Related: NFL Playoffs tickets
If you want the most “shoppable” championship market, Denver is it — and part of that comes from the game’s storyline. New England enters as the projected favorite, while Denver is navigating a backup‑QB situation after Bo Nix’s injury. The matchup is huge, but fans seem to feel like they can take their time, which usually keeps more inventory available across a range of prices.
Right now, Denver shows close to 3,000 tickets currently available for purchase – a large pool for a conference title game. The lowest get‑in is $471, though that’s a single ticket. For fans shopping in pairs, the realistic “buy two” get‑in is closer to $565. From there, the market settles into a very workable zone: the weighted median is around $980, and roughly half the available seats fall at or below $1,000 — unusually approachable for this stage.
Value‑focused shoppers will find most of their leverage in the upper bowl (500 level), which makes up more than half of available inventory and carries the best entry pricing (with medians in the $800 range). The key decision for many buyers is whether to stay in the 500s or step up to the 200 level, which improves sightlines without carrying the full lower‑bowl premium.
Premium buyers will notice a clear divide: the club/suite ring (300s) is limited in supply and priced accordingly. A smart strategy is to compare the entry‑level premium options with corner lower‑bowl seats — in some cases the gap isn’t huge, letting you choose based on preferred experience rather than pure price.
One practical note: Denver currently has a high number of single tickets. That’s great for solo fans and creates occasional ultra‑low get‑ins, but those prices rarely apply to pairs. If you’re buying two or more, shop according to the group-size get‑in, not the absolute lowest number on the page.
NFC Championship: Rams at Seahawks — Lumen Field (Seattle)
Event: NFC Championship Tickets – Los Angeles Rams at Seattle Seahawks
Team pages: Rams • Seahawks
Related: NFL Playoffs tickets
Seattle’s market is the opposite of Denver’s: this is the tight, high‑demand game, and the pricing reflects both the matchup and the atmosphere. The Seahawks enter as one of the most balanced teams left, and Lumen Field is among the loudest home environments in football. Fans aren’t just interested — they’re eager to be inside the building.
The inventory is correspondingly thin: 1,828 seats across 522 listings, far fewer than Denver. The get‑in is $832, and unlike Denver, that number is representative for anyone shopping in pairs. The typical (weighted) median is roughly $1,563, with most of the market clustered in the $1,200–$2,250 band. There are no sub‑$750 tickets and very few below $1,000.
In Seattle, the strategy shifts from bargain hunting to getting the best possible value within the level you can reasonably afford. The upper level (300s) offers the bulk of the supply and the most attainable pricing — though still notably higher than Denver’s upper bowl. If you’re trying to manage budget, stick to the upper level and optimize based on sightlines and row rather than pushing into the lower bowl.
Premium areas change the math quickly here. A significant amount of inventory sits in Charter (CHR) sections, which command steep premiums. The lower bowl also starts well into the four‑figures, and club seats price like a true luxury product. For premium shoppers, the interesting comparison is Charter vs. lower bowl: both are expensive, but they offer distinct experiences. Choose based on what matters more — amenities or proximity.
Seattle is also overwhelmingly a pairs-and-groups market with very few singles. That means fewer misleading “one cheap seat” situations, but it also means quality pairs disappear fast. If you find a pair that works for your budget and section preferences, the data suggests it won’t stay available long.
Super Bowl LX — Early Ticket Market Snapshot
The Super Bowl market is already behaving exactly like you’d expect: thin supply, high pricing, and sharp segmentation by level. Current TicketClub data shows just 215 seats across 50 listings — tiny compared to either championship game — and that scarcity shapes everything.
The current get‑in is $6,599, with a weighted median around $9,666. The first price point where shoppers see a truly broad selection is around $10,000 per ticket, where most of the available inventory begins to appear. Below $8,000, options exist but are limited enough that buyers may feel boxed in.
The early market is also clearly tiered: the 400 level houses the most accessible pricing and where most value‑oriented buyers will start, while the 100 level commands the predictable premium. Those upper tiers may fluctuate more in price; the premium sections behave more like fixed luxury inventory.
Another structural factor: early Super Bowl listings skew heavily toward 4+ seat blocks. That can make two‑ticket shopping tricky. If your plan is a two‑person trip, flexibility is key — whether on price, level, or timing as more inventory appears.
What to expect over the next few days
As we get closer to Sunday, Jan. 25, markets typically shift based on two forces: new listings as sellers adjust strategy, and rising buyer urgency as travel plans firm up. In Denver, the depth suggests shoppers will retain real flexibility — especially in the upper and mid tiers — though the best-value pairs can still move quickly. In Seattle, the scarcity profile means the floor likely won’t soften much; instead, movement will come from which sections get listed and how inventory mixes change.
For the Super Bowl, the picture is still early, and everything re‑sets once the matchup is known — not just prices, but the shape of available inventory. Across all three events, the smartest approach is consistent: set a realistic ceiling, shop in the levels with the most supply, and move when you see a price‑and‑location combination that feels fair. Championship‑week inventory rarely waits around.