Now that the bracket is set, the NFL postseason ticket market has shifted from “what-if” pricing to real, matchup-driven demand. Using Ticket Club marketplace averages, we’re comparing each Wild Card game’s average asking price as of the morning of January 6 to where it stood before Week 18—and pairing that with “get-in” price snapshots by stadium level, so fans can see what the entry point looks like in different parts of each venue.
One quick note: “get-in” pricing below reflects the lowest available listings by venue level at the time of the seating-map snapshots. Inventory moves fast, and the cheapest section can change hour to hour—so think of it as a directional look at where value is (and isn’t) showing up.
Wild Card Round: game-by-game ticket market check
Saturday, Jan. 10 (4:30 PM) — Los Angeles Rams at Carolina Panthers
This is the most “fan-friendly” Wild Card entry point on the board from an average-price perspective. The current average asking price is $347, down $174 from pre–Week 18 levels, which suggests the market cooled once the matchup became real (and once fans could shop a specific opponent rather than a generic playoff placeholder). If you’re hunting value, this is one of the clearest cases where the event listing looks more accessible today than it did a week ago.
The seating-map breakdown reinforces that story: the lowest “get-in” pricing starts in the Upper Level at $180+, with 200 Level at $322+ and Lower Bowl at $357+. Premium inventory climbs quickly, as expected—Club at $451+ and Suites at $2,330+—but the key takeaway is that fans who just want to be in the building still have a realistic entry point compared to the rest of the weekend.
Saturday, Jan. 10 (7:00 PM) — Green Bay Packers at Chicago Bears
This one is still the premium ticket of Wild Card weekend on average, even after a notable post–Week 18 pullback. The current average asking price sits at $950, down $342 from pre–Week 18 levels. In other words: the rivalry and the stage are still driving demand, but the “uncertainty premium” that existed before the matchup locked in has come off the top.
Even with that drop, Bears–Packers remains priced like a marquee event—one where fans are paying not just for a playoff game, but for the full rivalry package. You can shop the matchup directly via the event listing, and if you’re comparing options across the weekend, this is the clearest example of a game that’s expensive because it’s culturally massive, not because it’s the only ticket in town.
Note: the seating-map snapshot provided for this game did not display the venue-level “get-in” legend (Upper/Lower/Club tiers) the way the other Wild Card maps did, so the analysis here is driven primarily by the overall market average and the week-over-week trend.
Sunday, Jan. 11 (1:00 PM) — Buffalo Bills at Jacksonville Jaguars
Jacksonville is the outlier in the other direction: it’s the only Wild Card game that rose from pre–Week 18 to Jan. 6. The current average asking price is $535, up $137. That’s a meaningful move in a market where most games softened once the bracket settled—suggesting this matchup pulled fresh demand into the listing pool rather than letting prices drift down.
What’s especially interesting is how wide the “get-in” ladder is by stadium area. On the value end, there are still entry points under $300: East Upper Deck $259+ and West Upper Deck $296+, plus Standing Room Only $311+. But moving closer to the action ramps quickly: Lower End Zone $408+, Lower Corner $442+, and Lower Sideline $540+. Premium inventory takes a bigger leap—US Assure Club (East/West) $1,010+ and Field $1,888+. If you’re shopping this one, the smart play may be deciding early whether you want “in the door” value or a specific seating experience, then locking that target in before inventory reshuffles. Full inventory is on the event page.
Sunday, Jan. 11 (4:30 PM) — San Francisco 49ers at Philadelphia Eagles
Philadelphia is a good example of a market that’s steady at the top but still offering relatively reasonable entry points. The current average asking price is $503, down a modest $60 from pre–Week 18. That’s not a collapse—it’s more like the market exhaled once the opponent was confirmed, but demand stayed strong enough to keep the average parked in the $500 range.
The “get-in” snapshot helps explain why the overall average can sit at $500 while fans still have cheaper ways in. The lowest entry is General Admission / Standing Room Only at $209+, with the Upper Level at $236+. From there it steps up through the middle of the building—Middle Level $364+ and Lower Bowl $384+—with Terrace $391+ and Club Seats $491+ offering premium comfort without entering the highest price tiers you’ll see elsewhere this weekend. If you want to shop the matchup directly, start at the event listing.
Sunday, Jan. 11 (8:00 PM) — Los Angeles Chargers at New England Patriots
This is the “stable” Wild Card market: the average asking price is $504, essentially unchanged from pre–Week 18 (down just $20). That kind of flat movement usually means the market had already priced in a likely home playoff scenario and didn’t need to re-rate dramatically when the matchup became official.
Where this one gets interesting is the distribution of get-in options. The cheapest entry points start at Upper $200+, with Lower $293+ and Mezzanine $300+ not far behind. Premium experiences step up from there—Optum Field Lounge $403+, GP Atrium $634+, and Club $678+. In other words: there’s a pretty normal stadium ladder here, and fans who aren’t chasing club access can keep things closer to the $200–$300 range if inventory holds. The full market is available on the event page.
Monday, Jan. 12 (8:00 PM) — Houston Texans at Pittsburgh Steelers
Pittsburgh is the biggest “cooling” story of the Wild Card round. The current average asking price is $310, down $282 from pre–Week 18 levels. That’s a major swing, and it positions Steelers–Texans as one of the most accessible games of the weekend on average—especially notable for a prime-time slot in a legacy market.
The get-in breakdown shows why this is the clear bargain play for fans who simply want a postseason ticket in hand. The Upper Level starts at $146+, and even the Lower Level starts at $222+. Club inventory sits in a relatively reasonable band for a playoff game—Club East $454+, Club West $455+, and Club North Lounge $557+—while the true premium “closest to the field” option begins at Field $933+. If you’re shopping Wild Card on a budget, this is the matchup where the market is most clearly signaling “there are ways in without paying a playoff premium.” Start with the event listing and work up from the upper bowl if you’re optimizing for price.
Looking ahead: Divisional Round, Conference Championships, and Super Bowl pricing snapshot
With the Wild Card matchups now set, the next layer of pricing is a mix of real demand and “scenario” demand—especially for games marked with an asterisk in the data (those are contingent on the listed home team earning the right to host). For fans shopping early, that’s the tradeoff: you’re buying into a possible outcome, but if the game doesn’t happen, buyers receive a full refund.
Here’s what the market looks like as of the morning of Jan. 6 compared to pre–Week 18:
- Divisional Round: Most potential hosts are clustered in the low-to-mid four figures, with several markets down modestly from pre–Week 18—suggesting early “placeholder” hype has cooled as the bracket took shape. Notable extremes include AFC Divisional at Jacksonville now averaging $1,878 (down $1,044), and NFC Divisional at Philadelphia averaging $804 (down $652).
- Conference Championships: This is where pricing is more resilient, and in some markets it’s ticking up—reflecting “dream scenario” demand as fans imagine a title game at home. Big numbers show up quickly here: AFC Championship at Denver averages $3,115, while NFC Championship at Philadelphia sits at $2,656.
- Super Bowl LX: The Super Bowl remains its own category. The average asking price is currently $11,611, up $419 from pre–Week 18 levels, with the combination of championship stakes and full-weekend “event” demand keeping the market elevated.
Overall, the story of this update is simple: once matchups became official, most Wild Card games got cheaper—sometimes a lot cheaper—while the later rounds remain priced as high-upside scenarios, with the Super Bowl holding strong at five-figure averages. For fans, that means the best near-term “value” is showing up in specific Wild Card markets (especially where upper-level get-ins are still in the $150–$200 range), while “buying ahead” for later rounds is more about appetite for risk and locking in inventory before it tightens.