Now that the dust has settled after the first weekend of College Football Playoff action, the ticket market is starting to show some clear personality from game to game. A few matchups have “buyer’s market” written all over them (hello, deep upper-deck supply and lots of inventory), while others are already seeing demand concentrate in the best seat tiers and push averages upward.
At a macro level, there are two big themes driving the movement since 12/19. First: the cheapest way into most games is still coming from the highest levels (or standing room), and in several venues there’s enough depth there to keep get-in prices honest. Second: premium inventory is doing what premium inventory does — midfield and club experiences are where price curves get steep fast, even when the overall average is drifting down.
The quarterfinals are a good snapshot of that split. The Cotton Bowl has softened dramatically on the entry side, while the Rose Bowl is offering a surprisingly approachable “just get me in the building” tier despite the brand power on the field. Meanwhile, the Sugar Bowl is one of the few games where the average price has climbed since 12/19 — a sign that buyers are competing for the “better seat” tiers even though the upper deck remains available.
The semifinals look steady-to-firming overall: both the Fiesta Bowl and Chick-fil-A Peach Bowl are holding strong, with very accessible entry points but expensive club-driven premium tiers. And as always, the National Championship sits in its own universe: a high floor, a steep upgrade curve, and a market that doesn’t need much reason to stay expensive.
| Game | Date | Venue | Average Price (Change since 12/19) | Shop |
|---|---|---|---|---|
| Cotton Bowl: Ohio State Buckeyes vs. Miami Hurricanes | 12/31/2025 | AT&T Stadium (Arlington, TX) | $584 (-46.1%) | Shop |
| Rose Bowl: Indiana Hoosiers vs. Alabama Crimson Tide | 1/1/2026 | Rose Bowl Stadium (Pasadena, CA) | $548 (-15.7%) | Shop |
| Sugar Bowl: Georgia Bulldogs vs. Ole Miss Rebels | 1/1/2026 | Caesars Superdome (New Orleans, LA) | $650 (+13.6%) | Shop |
| Orange Bowl: Texas Tech Red Raiders vs. Oregon Ducks | 1/1/2026 | Hard Rock Stadium (Miami Gardens, FL) | $434 (-6.5%) | Shop |
| Fiesta Bowl – College Football Playoff Semifinal | 1/8/2026 | State Farm Stadium (Glendale, AZ) | $766 (+1.2%) | Shop |
| Peach Bowl – College Football Playoff Semifinal | 1/9/2026 | Mercedes-Benz Stadium (Atlanta, GA) | $784 (+3.0%) | Shop |
| College Football Playoff National Championship | 1/19/2026 | Hard Rock Stadium (Miami Gardens, FL) | $5,919 (-1.0%) | Shop |
Cotton Bowl: Ohio State Buckeyes vs. Miami Hurricanes
The Cotton Bowl has been the biggest “market reset” story since the first weekend of CFP action. Ticket Club members saw the average asking price fall from $1,083 on 12/19 to $584 on 12/22 (down 46.1%), and the entry pricing on the listing page backs that up in a big way for fans of the Ohio State Buckeyes and Miami Hurricanes.
Right now, the all-in get-in price is $122, and the cheapest tier is packed with Upper Concourse (400-level) options hovering in the low $120s to mid $150s. Standing Room Only is also available right at the floor, which is usually a good sign for buyers: even if you can’t find the exact seat you want, you’re not getting priced out of the building.
The inventory shape is especially friendly for groups. There are multiple listings offering large blocks (including one with up to 22 tickets), which tells you supply is healthy in the upper bowl and sellers are still competing on price. If you’re traveling with friends and just want everyone in the same section, this is one of the best CFP games on the board to pull that off without paying a “pair-only” premium.
From there, the market becomes a tale of two completely different experiences: affordable upper-level entry versus expensive club and suite inventory. The premium end is still priced like hospitality — a separate purchase decision entirely — but for most fans, the story here is simple: Cotton Bowl is currently one of the easiest CFP games to get into for the money.
Rose Bowl: Indiana Hoosiers vs. Alabama Crimson Tide
The Rose Bowl market is quietly turning into one of the more buyer-friendly CFP spots. Ticket Club members saw the average asking price slide from $650 on 12/19 to $548 on 12/22 (down 15.7%), which is notable considering Alabama officially clinched its place over the weekend.
The current get-in price sits at $248, and there’s a deep cluster of listings from roughly $250 to $300. On the seating map, the cheapest options lean heavily into end-zone/corner sections in the “20s” (especially the 27/28 area), which is exactly where you’d expect the best bargains to show up.
What makes this market feel approachable is that the entry tier isn’t just scraps: there are plenty of pairs, some singles, and even a few larger group options mixed in. If your priority is simply being in Pasadena on New Year’s Day, the market is offering a real runway for Indiana and Alabama fans alike.
Where the price curve gets steep is when you shop for the “prime Rose Bowl experience.” Midfield-adjacent bowl seating and club inventory create a hard pricing cliff compared to the get-in tier, so the value proposition is pretty clear: this is a strong game to buy if you’re okay sitting higher, and a pricey one if you’re determined to be close and centered.
Sugar Bowl: Georgia Bulldogs vs. Ole Miss Rebels
The Sugar Bowl is one of the few CFP markets that has actually firmed up since 12/19. Ticket Club members saw the average asking price rise from $572 to $650 (up 13.6%), which suggests demand is concentrating in the more desirable seat tiers for Georgia and Ole Miss fans.
What’s interesting is that the entry point is still very manageable. The current get-in starts at $258, and the cheapest cluster is tightly packed in the $260s and low $270s — almost entirely in the 600 level (the upper ring in the Caesars Superdome).
The upgrade curve is where the “rising average” starts to make sense. Once you move off the 600 level, the market quickly jumps into the $1,100–$1,500 range across a mix of 100-, 200-, and 300-level seats, with club sections and package-style listings in the mix.
At the top end of the current board, premium listings extend into the high-$1,000s and low-$2,000s (with the ceiling in this snapshot around $2,095). In short: you can still get in cheaply up top, but the seats most fans actually want are where the pricing pressure is showing up.
Orange Bowl: Texas Tech Red Raiders vs. Oregon Ducks
The Orange Bowl looks like one of the steadier quarterfinal markets. Ticket Club members saw the average asking price dip modestly from $464 on 12/19 to $434 on 12/22 (down 6.5%), which is the kind of move that reads more like a gentle market correction than a full-blown reset.
The get-in is extremely friendly right now: the cheapest seats in the snapshot start at $138, and the low end is dominated by 300-level inventory in the $140s and $150s. On the seat map, those are upper-deck sections wrapped around the corners and ends — not the glamour view, but a very manageable price point.
This is also a surprisingly group-friendly entry market. Multiple low-priced listings offer large blocks (including 1–10 or 12 tickets), which is a strong signal that upper-level supply is deep and competitive for fans of the Texas Tech Red Raiders and Oregon Ducks.
Premium pricing is driven by lower-bowl and club-style inventory (including The 72 Club), with most of the “nice seat” premium living in the high hundreds to low thousands rather than the hospitality extremes you see in some other games.
Fiesta Bowl: College Football Playoff Semifinal
The Fiesta Bowl market has been remarkably steady as the College Football Playoffs picture has come into focus. Ticket Club members saw the average asking price move from $757 on 12/19 to $766 on 12/22 (up 1.2%), which is essentially flat.
The get-in price is currently $279, and the entry tier is packed with Terrace (400-level) seats clustered in the high $200s to low $300s. On the seating map, those Terrace sections wrap the stadium bowl, so this is classic “upper deck semifinal” inventory: affordable relative to the moment, with plenty of pairs and small groupings available.
But the moment you start shopping for a premium view, the market turns into a completely different animal. High-end inventory begins around $4,000 and quickly stacks into the $4,000–$7,000 range across lower-bowl 100-level sections and middle-bowl 200-level sections, with multiple 4-ticket blocks available at those prices.
At the top end (setting aside obvious one-off outliers), the premium tier extends well into the upper four figures per ticket. Fiesta Bowl is a classic “barbell” market: accessible entry pricing up top, and a very expensive premium tier for fans who want to be close, centered, and comfortable for a CFP semifinal.
Peach Bowl: College Football Playoff Semifinal
The Peach Bowl market has been trending upward as the semifinal field settles. Ticket Club members saw the average asking price move from $761 on 12/19 to $784 on 12/22 (up 3.0%), which suggests demand is firming — but the way the inventory is structured makes this one feel like two completely different events depending on how you want to experience it.
At the entry level, the get-in is standing room. The cheapest options start at $185 (SRO), and there’s a deep run of standing-room inventory under $250 with multi-ticket blocks available. If your goal is simply to be inside the stadium for a CFP semifinal — and you’re comfortable with the “float around and find your spot” experience — this is a very approachable way in.
If you want an actual seat, the cheapest seated inventory shows up in the upper corners in the low-to-mid $200s, with many early seat listings clustering around the $260–$270 range. It’s a clear step up from standing room without forcing you into four-figure pricing.
From there, the market turns sharply into a club-driven premium tier. Most of the high-end listings sit in midfield club sections and lounge/club inventory, with premium prices starting around $2,700 and extending into the mid-four figures. The “good seat” upgrade here is less about moving a few sections closer and more about crossing into hospitality and club amenities — which is exactly where this market is currently charging its biggest premiums.
College Football Playoff National Championship
Even by CFP standards, the National Championship is its own ticket market planet. Ticket Club members saw the average asking price dip slightly from $5,976 on 12/19 to $5,919 on 12/22 (down 1.0%) — basically flat, and a reminder that the title game tends to hold its value even while earlier-round markets swing around.
What is notable is where the current “get-in” sits: the lowest-priced listings on the board are in the low $2,000s, starting around $2,107 in the 300 level. Several of those cheapest options are labeled as Zone Seating (with an open seating disclaimer), which typically means you’re buying into a section/area rather than selecting an exact seat.
From there, the upgrade curve is steep and location-driven. Premium inventory is concentrated around the lower bowl and midfield-adjacent club experiences (including The 72 Club), and that’s exactly where the high-end listings stack, starting in the low-$11K range and stretching into the mid-$20Ks per ticket.
The takeaway is simple: while other CFP games can still look “gettable” at the entry level, the National Championship is priced like the ultimate scarcity event. The floor is high, and the premium tiers are a completely different purchase decision.